2025, Vol. 6, Issue 1, Part B
Inventory D2C model where demand depends on price and social media advertisement
Author(s): Neha Soni, Sushma Duraphe and Geeta Modi
Abstract: The factory-to-consumer model is a business model where manufacturers sell directly to consumers, without using intermediaries like retailers or wholesalers. This model is also known as direct-to-consumer (D2C) model. The D2C e-Commerce business model allow more control over your business and product. Without intermediaries, brands can quickly launch new product, test marketing strategies, and adjust pricing based on real- time customer insights. This paper presents inventory D2C model where demand depends on price and social media advertisement. Shortages are not allowed. The deterioration rate has been considered here to be constant. A mathematical model is developed by using differential equations and solve analytically by minimizing the total inventory cost. The result is illustrated with the help of numerical example of the model. Sensitivity analysis is carried out to analyze the effect of changes in the optimal solution with respect to change in various parameters.
Pages: 142-147 | Views: 63 | Downloads: 25
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How to cite this article:
Neha Soni, Sushma Duraphe and Geeta Modi. Inventory D2C model where demand depends on price and social media advertisement. Journal of Mathematical Problems, Equations and Statistics. 2025; 6(1): 142-147.
